Howard Horowitz & Michael Wolfson Assisted Living Locators New York City

Howard Horowitz is a pioneer in the Senior Living Concierge space, providing advisory services focused on finding the perfect living situation for you, your parent, or loved one. Together with his partner, Michael Wolfson, they advise on all aspects of senior placement in the NYC area.

Howard specializes in matching Senior Clients with the ultimate luxury developments in NYC’s premier locations offering world class chefs, dining, entertainment, room and personal services, as well as private transportation in a safe and secure environment.  Howard’s highest priority is to make each Senior Client’s golden years sparkle.

Utilizing the gold standard approach originally developed and honed by Assisted Living Locators over more than two decades, Howard’s goal is getting to know you, your family, and your very specific needs and objectives to curate each Senior Client’s ideal home in a vibrant, elegant and sophisticated community.  Howard’s approach seeks to match not only the Senior Client’s immediate needs, but to develop a longer term plan around his Client’s future care needs.

Having advised numerous multi-generational families for over 30 years in a highly successful Wall Street career, Howard takes enormous satisfaction delivering this most personalized solution for each Senior Client and their family. 

When not scouting for the next ultimate Senior residence, Howard enjoys life on New York’s Upper East Side and Southampton, spending time with friends and family.  A lifelong New Yorker, and Yale alum, Howard is an avid backgammon and tennis player.  Howard also enjoys Broadway musicals, Lincoln Center, museums, galleries and rare books.

Please reach out to Howard for a truly bespoke approach to all your Senior living needs.

Michael Wolfson is a senior care advisor serving the New York City market for Assisted Living Locators.

Michael prides himself on taking a hands-on, customized approach to help seniors find solutions tailored to their specific care needs and desires. His compassionate and empathetic nature resonates strongly with all who know him. Michael has had a lifelong interest in healthcare having served for over 15 years on the board of the Baptist Health Foundation supporting the Baptist Medical Center in Jacksonville, FL.

As an only child, Michael devotedly oversaw every step of care for both his parents. This challenging but deeply meaningful experience left an indelible impression on him and drives his dedication to helping seniors and their families navigate what can sometimes be a daunting transition.

Previously, Michael managed fixed income portfolios for private clients at Wells Fargo, serving as a trusted family advisor for his longstanding relationships. More recently, he served as a lead credit analyst for Moody’s Corporation, covering the healthcare and higher education sectors.

By way of background, Michael was born and raised in Manhattan, where he currently resides with his wife and their ten-year old daughter. He received a Bachelor of Science in Economics from the Wharton School of Business at the University of Pennsylvania, and an MBA from Emory Business School. Personal interests include tennis, chess, family travel, comedy, and astronomy.

We are a personalized concierge service matching Seniors with Assisted Living communities that best meet their needs. Our goal is to make the entire placement process seamless for Seniors and their loved ones. We work closely with our clients and their families to provide timely access to the communities in their desired location that best meet their healthcare needs, and often just as importantly, their social and lifestyle preferences.

We work tirelessly to find our clients the very best fit for their living needs. Importantly, we provide our Concierge services AT NO COST TO THE CLIENT, as we are compensated by the assisted living communities. Transition to Assisted Living can be a stressful, even overwhelming process. As concierge advisors, we seek to remove that stress for our clients and their families by providing curated care solutions while streamlining the entire process from introduction to placement.